Brand Identity System

Cloud House

Cloud House is a sanctuary to pause, reflect, and reconnect. A space where every detail, from vibe to visuals, is crafted to enhance those quiet meaningful moments. Moments that remind us why we travel, why we gather, and why it's worth slowing down.

Because real beauty is quiet, honest and worth sticking around for.

Creative Direction: Norman Hartono
Lead Graphic Designer: Faiye del Rosario
Lead Architect: Eugene Kosgoron
Architecture Team: Pamela Chua, Zayar Lin

Cloud House at dusk — a monolithic concrete volume wrapped in climbing vines, approached by a long flight of stone steps

01 — Interiors

Sanctuary

Conceived as a retreat carved into the landscape, Cloud House moves between monumental concrete forms and warm, tactile timber interiors. Each space — from the glowing lattice facade to the spa, the dining hall, and the quiet guest rooms — is designed to slow the pace and invite reflection.

Night exterior — the long concrete facade glowing through amber timber lattice screens beneath the moon

Double-height timber interior with a sculptural staircase, mezzanine, and warm terrazzo floors

Guest room with a warm-lit timber ceiling, lattice screen wall, and an abstract artwork above the bed

Concrete courtyard stair with terrazzo steps, planted terraces, and a skylit atrium

Dining hall and bar with backlit timber shelving, cane seating, and a carved relief mural

Spa with stone walls, a timber sauna cabin, soaking tub, and circular wall lights

Exterior render showing the sweeping curved wall and illuminated entrance

02 — Identity Marks

Logo

03 — Color Palette

Color

Cloud House's palette is drawn from the island itself — deep jungle green, a sun-bleached coral, and warm sand cream, grounded by a soft black and balanced with white. Together they feel earthy, warm, and quietly confident.

Green

HEX #425239Cloud House Green

Coral

HEX #E44927Cloud House Coral

Cream

HEX #F0CFB2Cloud House Cream

Black

HEX #231F20Cloud House Black

White

HEX #FFFFFFWhite

04 — Typography