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Brand Identity System

Casa Vostra

Rooted in Italian tradition and driven by a forward-looking spirit, Casa Vostra's identity draws from the optimism of Italian Futurism to create a visual language that feels bold, playful, and timeless.

It's a celebration of heritage through a contemporary lens.

Creative Direction
Norman Hartono
Lead Graphic Designer
Faiye del Rosario
Graphic Designer
Dillon Tan
Photography
Nydia Shiang
Casa Vostra brand flat-lay — a grid of Futurist-style food poster cards arranged around a central logo card

01 — Branding

Branding

Casa Vostra mailer box with an orange and yellow sunburst pattern and oval logo, resting on pink fabric
Close-up of the kraft sunburst print with the CASA VOSTRA wordmark inside an oval
Casa Vostra box standing upright with a Futurist pasta-and-geometry illustration on a terracotta backdrop
Hands opening a Casa Vostra pizza box, revealing a Quattro Formaggi card and sunburst-printed interior
Top-down kraft box with a kaleidoscopic print and an ACCIUGHE pizza label on a dark surface
Flat-lay of printed collateral — recipe cards, the founder's letter, and circular logo hang tags
Top-down Casa Vostra gelato cups in Strawberry, Bacio, Pistachio, and Lemon flavours
iPhone showing the Casa Vostra Instagram profile, surrounded by social post mockups on marble

02 — Identity Marks

Logo

Casa Vostra wordmark in orange with green triangle accents
Casa Vostra wordmark in green with orange triangle accents
Casa Vostra V emblem mark in green
Casa Vostra V emblem mark in orange

03 — Color Palette

Color

Casa Vostra's palette pairs a deep basil green with a vivid tomato orange — the colours of the Italian table — softened by a warm flour cream. Bold and appetising, it captures the brand's Futurist optimism.

Primary
HEX #407A69Basilico
Primary
HEX #EE602APomodoro
Secondary
HEX #FDF0CCFarina

04 — Typography

Typography

Casa Vostra typography specimen — Mostra Nuova and Monarcha typefaces shown with full alphabets, numerals, and weights

05 — Art Direction

Art Direction

Inspired by Italian Futurism; dynamic elements, overlapping figures and representation of movement served as the backdrop for the art direction of Casa Vostra.

Italian Futurist painting of a dynamic figure in motion among flags and faceted planes
Abstract Futurist painting of swirling red, cream, and black forms suggesting speed
Fortunato Depero's Futurist Campari poster with geometric buildings and bottles

Long Division × F&B

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