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Brand Identity & Spatial Design

Café Natsu

Café Natsu brings together the quiet restraint of Japanese design with the warmth of European brunch culture. Bold colours, expressive typography, and tactile print details create an identity that celebrates simplicity, craftsmanship, and the beauty of considered design.

Creative Direction
Norman Hartono
Graphic Designers
Dillon Tan, Faiye del Rosario
Drafting & Build
FIDE ID Pte. Ltd.
Café Natsu entrance facade — white-tiled shophouse, gold-framed glass doors with CAFÉ NATSU なつ wall signage and terracotta tile forecourt

01 — Interiors / Spatial Design

Spatial Design

Café Natsu lounge corner — two deep-green armchairs on a round jute rug, rattan room divider, coral orange ceiling cutout, and bonsai on an illuminated niche shelf
Architectural close-up of interlocking coral arches and cream curves framing an orange-lit shelving niche with a single bonsai
Main dining room — forest-green upholstered booth seating, sand-coloured timber tables, tan leather chairs, large oval orange-lit display shelving, circular disc sconces
Bar counter area — sweeping undulating timber-slat ceiling with warm recessed lighting, green fluted tile bar fascia, white tables set with green napkins
Café Natsu Orchard branch — organic coral ceiling clouds, geometric parquet floor, curved white island counter with green tile, lush plants, and a dried flower installation

02 — Identity Marks

Logo

Café Natsu identity on cream — serif CAFÉ NATSU なつ wordmark in emerald with coral underline rule, hexagonal N badge mark to the right
Café Natsu identity on emerald — same wordmark and hexagonal N badge reversed in white

03 — Color Palette

Color

Natsu's palette draws directly from its interiors — the deep Emerald of the booth seating and tiled bar, the warm Coral of the arched ceilings and accent walls, and a soft Cream that runs through the menus, walls, and tableware. Together they hold both the Japanese restraint and European warmth the brand was built on.

Primary
HEX #006241Emerald
Primary
HEX #D47455Coral
Secondary
HEX #FFF1D5Cream

04 — Typography

Typography

Café Natsu typography specimen — Neutraface Display Titling in coral for headlines and Neutraface Text in green for body copy, with full alphabets, numerals, and weight variants

05 — Branding

Branding

Café Natsu collateral flat-lay on dark brown — coral embossed leather drinks menu, emerald embossed food menu, hexagonal N sticker, strawberry umeboshi kombucha bottle, and yuzu kosho mayo jar
Open emerald Café Natsu menu showing an inside spread with a bento set food photograph and the brand story text
Open Café Natsu menu tilted on a dark surface showing the Coffee and Chocolate and Tea sections in bold green and coral rubber-stamp typography on cream speckled paper
Extreme close-up of a Café Natsu menu page — curved green section rules, TEA and QUENCHERS coral rubber-stamp category headers, drink names in bold green Neutraface

Long Division × F&B

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